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In 2006, inspired by their city’s rich heritage of local manufacturers and craftspeople, the VIENNA DESIGN WEEK founders Tulga Beyerle, Thomas Geisler, and Lilli Hollein began a special project, called “Passionswege”, which matched young designers with traditional workshops, manufacturers, and retailers in Vienna. By focusing on the transfer of knowledge and skills between the invited partners and carefully guiding the process – yet leaving the potential for re-sults quite open – they generated a series of encounters that worked quite differently from usual design collaborations.